How senses influence our behaviors

EVENT: Visioni: XI Festival del Legno
ORGANIZED BY: Cantù Città del Mobile, Italy
LOCATION: Villa Calvi, Cantù, Italy
DATE: 2023
SCOPE: Design research, Exhibition Design and Realization, Artistic Direction, Graphic Design
TEAM: Daniele Foà, Marco Ballabio, Emanuela Mezzolani, Sara Medini, Marco Bruzzese
PHOTO: Giacomo Introzzi, Francesca Marelli

An exhibition and innovative exploration at the crossroads of design and architectural psychology, investigating how our senses shape spatial experiences, influence behaviors, and affect social dynamics. A project that pushes beyond the traditional dominance of sight in design, highlighting the often-overlooked sensory dimensions that profoundly impact how we inhabit and interact with spaces.

The exhibition unfolds as an immersive journey, encouraging both personal reflection and collective interaction. It offers a layered experience: on one level, it sparks curiosity and engagement for a wide public, including families and visitors of all ages; on another, it provides architects, designers, and industry professionals with application-focused insights on how multisensorial strategies can foster inclusivity, social connection, and wellbeing in the built environment.

Rooted in interdisciplinary collaboration, the project brings together local stakeholders, material brands, and experts across fields, creating a synergy that bridges research and practice. The result is not only an exhibition, but a call to reimagine the spaces we live, work, and gather in, spaces that move beyond aesthetics to embrace psychology, multisensoriality, and human connection.